Working with Effi helped us improve and professionalize the way we make ads. 

With Effi's knowledge in measurement, we unlocked a process for optimizing the strategy based on results, achieving a significant reduction in the cost per user acquisition and increased in-app event behavior.

— Santos Barrio, Co-Founder of LB Finanzas

The Challenge

LB Finanzas sought to efficiently scale its user base. It used paid acquisition media as a primary source of growth but found inefficiencies in its execution.

In initial discussions with Effi, it was identified that conversion rates needed to be improved in the key stages of its registration process, aiming for the acquisition of qualified verified users who would make first deposits.

The main challenges were:

1. Competing against larger and established players in the market: these players have more budget and brand leverage, which makes the work need to be efficient.

2. Identification of measurement gaps: improving tracking and attribution processes on web and mobile with a focus on paid performance marketing.

3. Correction of inefficiencies: strategic and operational improvement opportunities were identified within the acquisition media.

Our Approach

Effi adopted a data-driven approach to improve pain points and achieve objectives:

• Technical campaign setups: We leveraged correctly measured events to change optimization methods and improve conversion rates for the main KPIs.

• Campaign Optimization: We adjusted creative elements and messaging based on performance trends, increasing engagement at each stage of the funnel.

• Segmentation: We refined audience segments to prioritize users with greater intent, using behavioral insights to enhance efficiency.

• Alignment of Touchpoints: We optimized landing pages to match user expectations and corrected their measurement, reducing drop-offs between installations and completed verifications.

• Channel Expansion: We incorporated new media and in December launched an App Installs campaign on Facebook, improving conversion rates and volumes.

Results

From September to January, Effi's strategic execution achieved:

• 447% increase in users acquired through advertising, making it the primary means of user acquisition for LB Finanzas.

• -53% cost per user acquired through advertising.

• 80% better conversion rate of the registration process.

• Consistency in work models resulting in record numbers of users acquired, active users, and operations.

Thanks to the combination of Effi's expertise and LB Finanzas, measurement and attribution models have been refined, allowing for strategy optimization and operational improvement of paid media.